After hearing and reading a lot about social media, you are all set to begin social media promotions of your dental practice. You might have created profiles on different social media platforms. But are you unsure about what to post and how to keep your account active all the time? If you are running out of ideas, this article is for you. One of the greatest misconceptions is that social media does not help dentists as it does for other businesses. Social media marketing for dentists, in fact, throws unlimited opportunities to engage with patients and forge lasting relationships. Five Social Media Post IdeasHere are five ways social media for dentists can work wonders for dental practice growth. Post Interesting FactsPost some interesting dental facts and see how you start gaining likes, comments and shares. Your practice will quickly gain popularity and there will be hardly anyone who hasn’t heard about your practice at least once. Post facts like ‘Tooth decay is the most common problem among kids’ and give a quick tip to tackle it. You give valuable information and at the same time promote your practice without sounding too pushy. To regularly post content on social media, team up with a dental marketing agency. That way, you will also gain a fresh perspective on how to promote your practice in a more effective way. Interactive ContentQuizzes, contests or any content that encourages two way communication is brilliant to get your followers more involved. People love to interact rather than merely being a spectator. You can post some videos or conduct polls and surveys and ask prospective patients to participate. If you are pressed for time, you can avail dental marketing services from a professional agency to take care of your marketing needs. Ask QuestionsQuestions such as ‘what dental habits do you follow’ or ‘what fears do you have while visiting a dentist’ can elicit responses from patients. You can respond to their comments and leverage social media to establish your unique value proposition. While social media is brimming with different types of content and most people are mindlessly scrolling, a question can grab their attention and force them to pause and think for a second. Your social media marketing for dental clinics is a success if you got your patients to interact and engage with you frequently. Live VideosFacebook and Instagram have live video features. You can directly talk to your followers and respond to their queries during the live session. Plan the date and time of your live video session and start promoting until the final day arrives to get the word out. You can further increase your reach if you have a dental marketing company by your side to plan your social media activities. Publish Quality ContentBeing a dentist, you might have a wealth of knowledge to share with your patients. Use your expertise to create rich content. You can also promote blogs on social media and redirect traffic to the website. Establish your position as an authority by publishing superior quality content and instil trust among the patients. Content is crucial for effective dental social media management. Also Read: How to Gain More Reviews for Your Dental Practice ConclusionContact Dental Marketo, the best dental marketing company to take your practice to new heights. Along with social media marketing, you need other digital marketing tactics like PPC ads, SEO among others for long lasting results.
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