Most businesses and industries today are investing in digital marketing, and rightfully so. It is an assured way of reaching the right target audience and increasing conversion rates. Perhaps one of the most important strategies that most people pay attention to is search engine optimization. Given that it attracts organic traffic, SEO is a worthwhile investment. Needless to say, most dentists today are also investing in dental online marketing. Things to Keep in Mind when Scaling SEO for Multi-Location ClinicsHowever, the right marketing also requires the right strategies and expertise. There are several different aspects that need to be considered in order to avoid making any mistakes. Especially, when it comes to SEO, it is important to have in-depth knowledge if you want to see any results. Especially if you plan on expanding your clinic to multiple locations, it is highly likely that you might end up making some mistakes. Hence, it is advisable to hire a company that offers SEO services for dentists so that you can avoid the mistakes altogether. Apart from hiring the right agency, the following are some other ways in which you can ensure that SEO mistakes are avoided: 1. Ignoring Online ReviewsIf you aren’t prioritizing review management, you are making a grave mistake. Practices that ignore online reviews are probably losing several prospective patients. It is quite evident that patients trust online reviews way more than other forms of referral. Moreover, if you are expanding your clinic, it is likely that reviews will be relegated to low priority. However, it is important to make sure that your patients are reviewing you on online platforms. While it is understandable that managing everything on your own can feel overwhelming, you can simply partner with a dental SEO company to manage your reviews. 2. Not Merging ListingsAnother grave mistake that most businesses make when expanding is leaving their former listings hanging. As a business, you want your Google Business listings to work for you and not against you. Several multi-location clinics end up adding new listings for their new clinic instead of merging them with the old ones. This can be confusing not just for search engines but also for your prospective patients. Most companies that provide dental SEO services will be more than willing to help you with the merger of your listings. 3. Overlooking BacklinksIn order to ensure that your site ranks well, you need to have a robust backlink portfolio. This can be done by launching press releases at the time of acquisition or merger. However, you need more than just press releases. Your Dental SEO Agency should try to build linked as well as unlinked mentions. This helps your new website in earning links and building its credibility. Also Read: Reasons why you should invest in PPC marketing for dentists ConclusionApart from that, you also need to ensure that a balance is maintained when it comes to localized content. While earlier you may have fixated highly on local SEO, as you expand, the task becomes a little more difficult. It is advisable to leave this task to the expertise of the SEO Company that you hire. These are some mistakes that you need to avoid in order to make the most out of Dental SEO Marketing.
0 Comments
Leave a Reply. |
Archives
September 2022
Categories |