A landing page is an opportunity for your company to create an impactful first impression. When people find you or your products/services online and then click on the link to land on your website, it is imperative that they find the exact information that they are looking for as soon as they land on your website. After all, nobody has the time and attention today to explore the entire web pages on your website and find the information that they are looking for. Moreover, an effective landing page has the potential of generating qualified leads, boost you’re SEO, and even improve the overall conversion rate. Hence, hiring a Web Design Company in Los Angeles for creating impactful landing pages is advisable. Tips to Create Effective Website Landing PagesThere are three important types of landing pages - pillar pages, click-through landing pages, and lead generation pages. Lead generation pages are primarily used for collecting user data. Click-through pages, on the other hand, are often focused on conversion and the main objective is to get a customer to take an action. Pillar pages are pages that are used for attracting visitors with the help of informative content. These pages are also used for enhancing SEO rankings. Thus, the SEO Company in Los Angeles that you partner with can provide useful inputs for creating this page. The following are some other best practices that must be followed when creating landing pages for your website: 1. Follow Indexing GuidelinesYou can either set your landing pages in a manner that allows them to be indexed or you might want your page to be set up to no index. For instance, if you are setting up click-through landing pages, you would be acquiring consumers through paid efforts. So it does not make sense to set them up for indexing by search engines. However, when it comes to pillar pages, you’d want search engines to index them as they are created for driving traffic through organic search engine results. 2. Simple Page DesignLanding pages must be responsive, easy to navigate, and organized so that visitors can easily find what they are looking for. They shouldn’t be distracted from the main objective of the page. By structuring your content, placing calls to action, and other effective visual cues on the page, the design should be able to direct users to take an action. Make sure that the most important information is present above the fold so that it is easily visible. Such design-related aspects must be taken into account when creating landing pages. Hiring a Web Design Company in Los Angeles would prove to be extremely beneficial. 3. Engaging MediaIn case you want your visitors to stay on your landing page for a considerable amount of time and complete an action such as scheduling an appointment, filling out a form or purchasing your product, then you must make use of some visual elements to make it an engaging process. Interactive media such as GIFs, stickers, videos, and other infographics are capable of capturing attention much better than a static page. You can also hire a Branding Agency in Los Angeles to create content that is in alignment with your brand identity. Also Read: Ways in which a Digital Marketing Los Angeles company can make use of behavioral data for optimizing your Marketing Strategy ConclusionEven when you are collecting user data, make sure that your lead capturing forms are minimalistic in nature. If you ask for too much information, some people might feel hesitant to fill out the form. Hence, make sure to be transparent with your visitors and if you are asking for some extra information, you can also provide an explanation as to why you need that information.
0 Comments
Leave a Reply. |
Archives
September 2022
Categories |