Most dentists today are well aware of the importance of Dental SEO Marketing. If you want to appear at the top of SERPs and attract organic traffic (which you do) then you must invest in the right SEO strategies. While most people focus on the inclusion of relevant keywords, creating a user-friendly website, and publishing relevant content, they tend to forget that there is one more aspect that is extremely important for local SEO ranking - NAP. NAP essentially means your primary contact information that will appear across all relevant websites, that is, your name, address, and phone number. Ensuring that your local SEO NAP is consistent across all platforms will boost your website’s ranking on local searches. Your name, address, and phone number are crucial pieces of information that make you stand out from other dental practices. By making sure that your dental SEO company works on maintaining NAP consistency you can make sure that your website appears in all kinds of relevant searches. This means that your NAP should be the exact same across all platforms - website, local listings, blogs, social media profiles, and directories. Why NAP is an Indispensable part of Dental SEO Marketing?Dental online marketing is an evolving field. While many professionals have realized the importance of online marketing, they still continue to make the mistake of ignoring NAP. But data shows that inconsistency in NAP can actually negatively impact SEO rankings. NAP inconsistency seems to be the major reason that affects local search rankings with around 41 percent of businesses having inconsistent listings. When your NAP is accurate and consistent across all the platforms, then your practice appears to be trustworthy to search engines. And maintaining this trust with search engines will help you in ranking higher on local searches. Moreover, around 80 percent of consumers claim that they are confused by businesses that display inconsistent names or contact details and do not trust them. While making sure that every single part of your NAP is consistent can feel like a daunting task, hiring an experienced company that offers SEO services for dentists can be quite beneficial. The following steps can help you to set your practice’s NAP correctly: 1. Full Name of Your PracticeThe name of your practice is a vital piece of information. Make sure that you always use the full name of your practice, that is, the registered name of your business, and not acronyms that you might use in informal conversations. A company that specializes in dental SEO services can help you in ensuring that your details are consistent across all listings. 2. The Address of Your PracticeThe address of your website should be accurate and consistent across all platforms. It should not be difficult for your first-time clients to find your address. Moreover, since your primary target audience is local residents, it is crucial that you provide the right address across all platforms. 3. Phone Number of Your PracticeOlder patients would still prefer to call you and talk to a real human being before showing up at your clinic. Providing a local phone number is advisable. Make sure that you provide the same phone number across all listings. Also Read: Tips to select the Best Dental SEO Company ConclusionOnce you make sure that your NAP details are consistent across all listings, it will ultimately result in more visitors to your website and more conversions. NAP consistency can help you with patient acquisition, growth of revenue, and overall reputation management. Hiring an experienced dental SEO agency can truly help you in accomplishing all of these objectives.
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