Digital marketing for dentists is no longer a new concept. But dentists are yet to utilize it to unlock the growth potential of their dental practices. There are some confusions among dentists regarding the dental marketing best practices. Dentists are trying to attempt digital marketing on their own without professional help. This has led them to believe certain myths surrounding digital marketing. Most of them have read certain tips and tricks from various sources and have been trying their luck to achieve the best results. This article discusses the common misconceptions or myths that dentists must stop believing in. Top 3 Myths about Dental Digital MarketingHere is a list of few common myths that have been impeding the growth of dental practices. Keep reading to find if you too have been misled by these myths Stuff Keywords Everywhere And Get RankedDue to lack of expertise and experience, dentists think that keywords are everything and must be used in abundance to secure rankings. This is absolutely wrong. Keywords are important no doubt. But there is a technique to it. Simply using any or all keywords in all blog posts is not how it works. The main intention behind using keywords is to reach the right audience and convert them. The keyword must be relevant to the topic discussed and inserted naturally into the content. Don’t stuff keywords that aren’t related to your practice. It won’t convert any traffic. Plus Google may penalize you for unnatural keyword stuffing and poor readability. If you are doubtful about the right use of keywords, a dental digital marketing company can help. Email Marketing Is No Longer UsefulThis is another myth that has been dissuading dentists from leveraging email marketing. This myth must have stemmed as a result of poorly executed email campaigns or just plain assumptions. Almost 99% of people check emails daily and a well-crafted email will surely capture a few quality leads. Dentists have been missing a huge opportunity to connect and convert patients in a cost-effective way due to this popular myth that says emails are dead. If you are one of those who tried email marketing but couldn’t succeed, it may be because your emails are more like promotional messages. Sign up for professional dental online marketing services to write appealing emails that deliver value to patients. Online Reviews Need No ResponseSome dentists are under the impression that online reviews need not be paid attention to. Some think responding to online reviews may be a violation of HIPAA rules. That’s not true. Leaving negative reviews unattended indicates that you aren’t interested in patient satisfaction. It sends the wrong message to hundreds and thousands of patients who might be searching your practice online. Dentists often avoid negative reviews since they don’t know how to give a satisfactory response online. An agency that specializes in digital marketing for a dental practice can help respond to reviews staying within the HIPAA guidelines. Also Read: Five Reasons why Dentists Need a Reputation Management Company ConclusionDental Marketo is the best dental marketing company that offers an arsenal of solutions including Google ads, social media marketing, online reputation management, email marketing, content marketing, SEO to create a robust online presence for dental practices. It exclusively caters to dentists and targets, attracts and drives new patients with intelligent online marketing. Book a consultation today!
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